not your standard résumé.
Julie's career crosses various professional domains — from freelance and in-house marketing for tech companies and law firms, to earlier roles like customer experience specialist, event coordinator, assistant hostel operations manager, executive retail operations manager, and legal executive assistant. All these experiences helped her cultivate adaptability, leadership, and problem-solving capabilities.
Julie established her educational foundation at North Central Michigan College, where she left early to join the workforce due to financial hardship. She remained dedicated to the pursuit of knowledge, however. She stayed actively involved in professional and academic associations like the Commercial Law League of America, the Group Legal Services Association, and the International Association for Comparative Mythology growing and learning outside of university. Then in 2024 she contunued her formal education at Romanian-American University in Bucharest, focusing on Inernational Business Relations, Global Economics, and EU Law and Governance.
LEGAL PARTNER MARKETING AT LEVELSET (aquired by Procore)
As the creator of the entire legal partnership pipeline for Levelset's ALSP and legal network Legal Guard, Julie owned every strategy and every step. She secured partnerships with bar associations, legal practice associations, and senior law firm partners nationally. She also presented at law conferences, organized CLE events, and strategically designed all attorney-focused marketing strategies from phone call scripts to email copy. Beginning as a contractor, she swiftly earned a promotion to an in-house role after Levelset's acquisition by Procore.
Beyond the numbers, she led by hiring and managing a team of freelancers and training in-house colleagues as the Legal Guard department grew.
At Axiom Global, an international ALSP/legal staffing firm, Julie owned the LinkedIn channel during a 6-month contract. In that short time she delivered a 68% engagement lift, 23% follower growth, and a 47% improvement in click-through rates all within 90 days in 2024. Those results came from structured A/B testing and real-time funnel analysis, combined with a willingness to move fast when an opportunity presented itself. One reactive content piece she conceived, was approved and published within 30 minutes was assumed by followers to be a paid New York Times brand collaboration.
Julie trained an in-house socials manager for Axiom before the end of her contract.
Before joining Levelset, Julie played a multifaceted role at Bloom Legal LLC — performing clerical tasks, drafting documents, and creating marketing content by writing detailed, legally accurate, search-engine-optimized blog posts. She conducted in-depth research and data presentations on topics ranging from legal tech to justice reform, resolved simple IT issues, and assisted the managing partner with planning, logistics, and errands.
Over ten years of earlier contracts, Julie filled roles from administration, project management, and strategic partnerships to content marketing strategy and development coaching. She consistently achieved a substantial 200% annual client increase through referrals from happy clients and viral blog posts. She excelled in drafting and negotiating proposals, maintaining client relationships, and creating engaging media strategies for personal lifestyle brands — all while adapting to remote work environments with flexible, confidential consultations.
Julie's career path has combined legal operations skills, creative marketing finesse, an innovative approach to business strategy, and a desire to drive positive change through technology. Her passion for the humanities fuels her aspiration to understand the past, the human psyche, and our collective future. She is poised to make meaningful contributions to any venture, armed with the power of persuasive communication.
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